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Making Ageism Old News

Ageist attitudes are rife in the workplace, in health and social care and in the media. Our latest Big Survey of more than 4,100 over 50s provided a voice for older people across Scotland and revealed that just 3% believe that older people are represented positively in the media.

This guide aims to help stakeholders, including politicians and the media improve how they talk about older people by avoiding ageist and negative stereotypes in the messages and images they use.