Our Strategy
Older people are at the centre of our work at Age Scotland. As we look towards the next decade, we want to ensure that their charity is fit for the future, meeting the needs of older people today and the generations to follow.
Action for change in older age
Action for change in older age
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Our 2025-2030 strategy identifies the challenges older people face and sets out our role and plans to address them. It has been developed through extensive consultation and insight from older people, our members, colleagues and those who support what we do.
We have a bold new vision supported by ambitious goals and impactful missions. This honed approach gives us clarity and confidence that our activities are focussed on where we can have the most positive effect on people’s lives.
Our vision: No one in Scotland faces the challenges of older age alone
The weekly friendship call I get sets me up for the whole weekend and leaves me feeling on top of the world
Alex from Motherwell. Friendship Service Caller
Our goal: By the end of this strategy, we will have delivered high-impact services to a quarter of a million people across Scotland, enhancing their quality of life, strengthening their independence and empowering individuals to act.
We will innovate to support those who need it in ways that work for them and grow the impact of our charitable services with breadth and depth to meet the challenges older people face. We will stand with older people and their families, empowering them to act and campaign together on the issues they tell us are important.
We will be visible, accessible and relevant to all older people across Scotland. BY tackling inequality, we will improve quality of life and ensure older people are heard and valued.
Our strategy is supported by four key missions:
- Improve older people’s financial security and quality of life
- Tackle loneliness and social exclusion
- Challenge ageism and promote the value of older people
- Build a more effective charity that is fit for the future
Each of our missions has its own approach, which helps us stay focused, measure progress, communicate how we’re making a difference, and track the expected outcomes for older people.
We need to change the perceptions of older people as frail and vulnerable by challenging ageism every time we face it
Mukami McCrum, Chair of SEMOPF
But we can’t do this alone. With your support we can grow, share and deliver even more for and with older people in every community over the next 5 years.